Popsockets

Creatively safe

Task

In my Advertising and Promotional Management course, we were tasked with a group project to select a local company in Boulder, Colorado to develop an Integrated Marketing Campaign for. Our group selected PopSockets and created “Just Hold On”, a campaign dedicated to personally expression and creativity, while also promoting roadside safety and the harmful use of cellphones while driving and/or walking along a road with driving cars.

In order for the campaign to succeed, we created several documents including a creative brief, two target consumer identities, and conducted extensive further extensive research to gain well-rounded insight on the company, product, and consumer to create consistent messaging.