Task
For our Advertising and Promotional Management project, we were tasked to select a newly released advertising campaign. My partner and I selected Duolingo, and their campaign “Calling All Emilys”, as they paired their release with the Emily in Paris movie, and using her character as a focal point in their promotion saying “Don’t be that Emily”. We focused on many components of Duolingo and their campaign, including their communication objectives, analysis of the used integrated marketing channels, the use of divergence, among many other metrics.

Check out our slide deck here