TopFiets

Simulation: Building a Bike Business and brand

Task
For our BCOR Applied Semester Experience(BASE) capstone project, we participated in a simulator in which my group and I created our Bike company “TopFiets”. The purpose of the simulation was to determine market feasibility, product feasibility, all paired with monitoring finance, accounting, operations, marketing, and many other business metrics. Over several weeks, we would work through different quarters, market updates, and compete against other computer generated businesses in the Biking Market.

Check out our slide deck here

Previous
Previous

Duolingo's "Calling All Emilys" Campaign Analysis